This was one of the most clear-cut writing tasks that had been handed to me. The primary subject matter was something I was already familiar with. So, I felt relatively confident in my understanding of the content and intended audience.
Of course, I still followed my standard procedure of conducting more research. After that, it was just a matter of coming up with a new writing format - as we’d never put out a post like this before.
Business people always need to get things done, right? So, I did my best to keep it concise and easy to digest.